Google Adsense

2006-11-22T00:36:00.000-08:00

When using Google AdSense it is critical to understand that the best results are found through experimenting yourself. However, there are a few tips that seem to work on a universal level. By implementing, or at least experimenting with these; you are likely to see better results from Google AdSense.

Placement
Placement is key when it comes to Google AdSense. You will want your ads to be visible to the user but not to the point where they appear to be the only thing that is visible.

Place the Google AdSense ads in a prominent place around the top/left part of your page or under your headlines, where your visitors are most likely to look at.
If you have an article page with a long body of text, the bottom of that article is a good place for Google AdSense ads. For a short body of text, it is good to put the Google Adsense ads above the content. Use more text ads than image ads as text ads are more descriptive.

Placing images next to ads or above ads does help in attracting user attention. The best place to put your search box is at the top right corner.

The top three Google AdSense formats are:

336x280 large rectangle. Display up to 4 ads on a page
300x250 medium rectangle. Display up to 4 ads on a page
160x600 wide skyscraper. Display up to 5 ads on a page

Coloring
Coloring is something that some people have mixed feelings on. Yet it is from my personal experience that the AdSense ads that blend in with the page do out-perform those which are made to have themselves stand out. By making the ads blend in with the page users may just see a normal link that you are trying to show them. And ultimately they will feel better that you are not trying to bog them down with advertisements.

Choose a bold color for the ad title to help draw attention to your ads.

Border. The thin layer at the bottom of each ad, which continues around the entire ad unit.
Background. The shaded area behind the ad text
Title. The ad headline.
Text. The one or two lines of ad copy in the middle of each ad.
URL. The destination URL

Content
Content is going to be what makes you money to begin with. So instead of putting too much focus on increasing your CTR and page impressions; focus on writing good, relevant content. By doing so you will be serving up ads more relevant to what the visitor wanted to read and an increase in CTR will be apparent from doing so.

Quantity
In most cases it will be beneficial to keep ad units to a minimal. Many people will think that more ad units means a greater chance that people will click their ads, which may be true, but Google displays the highest paying ads first. So rather than putting 3 units of 4 on each page, try 2 units of 2 for a bit to see if this benefits you.

Quality
Sometimes ads will be served up that you don't want your visitors to see. Be it a competitor or an advertisement to something that you feel is poor. Do not be afraid to exercise your right to use the ad filter.

Experiment
Above all else experimenting on your own is crucial. Through expirimenting you are able to get a very good understanding of what works best for your site. You can keep notes on what led to good results and continue with it, and what leads to undesired results and avoid it in the future.

You can easily multiply your adsense revenue if you follow these simple tips correctly.

1. Success in adsense depends on clickthrough. To get clickthrough, you need:-
a) Traffic.. if nobody is visiting your site, you obviously would not get click.
b) Relevant ads.. if you have traffic but your ads are not relevant, your visitor would not feel motivated to click them.

2. Constructing sites around core keywords and with good information value help you to attract more traffic and help google to provide relevant ads.

3. The first few lines of your content and the title are important factor for determining ads relevancy. Here is the right place for you to put your keywords in bold.

4. Have only one subject per page ; always try to enrich the content and change the title (for low CTR pages).

5. Write a new page every day ; add a new page to your website everyday. The more page you have, the more visitors you will get.

6. Determined keywords and phrases ; make sure those keywords and phrases are represented on the page. When choosing keywords to target, always ask yourself ; What would I type in to a search engine to find my product or service? Ask your friends, family, and colleagues what keywords they would use to locate sites likes yours.

7. Use multiple keywords ; you will not only achieve faster results but also attract better qualified traffic.

8. Put the keywords into your meta tags.

9. Establish the best keywords for your domain is crucial for success.

10. Remember, google prohibit running adsense ads on sites that promotes illegal behavior , pornography and gambling.

11. Your sites must be functional. Make sure your links work and the site is available for visitors. Don't place ads in pop-up windows, error pages or even empty pages.

12. Make sure all the links in your contents will open in new window. This way prevent you from losing visitors.

13. Do not advised your visitors to click on adsense ads. Do not click it yourself too. Do not offer any incentives for clicking adsense ads. Do not mention any of your ads throughout the site. Just let the ads appear.

14. Read the rules mentioned in Adsense policies.

Google Adsense Tips

Google Adsense